Interactive Strategies It is the process of definition of the interactive channels, through which the advertiser will gather with his audience. The communication in Internet goes beyond buying sites on line: Therefore, we worked in marketing and communicational strategies. During this process, objectives, attributes and concepts of the Brand are related, linking them with the consumers' profile. At this stage, direct competition and previous actions of the Brand are investigated, to evaluate the surroundings. Also, the target's distinctive characteristic are studied. From communicational strategy, if its required, came up the media strategic planning, and from it, the tactical planning is elaborated. Then, the sites that have better performance in the target are controlled and the cost per contact is evaluated. In the tactical planning, we assess which variables are appropriate to reach the expected outcomes and the sites/sections that fulfil the variables defined in the strategic planning are defined, considering the following items: Content of the site Copy writing, e-commerce, services Look & feel Look & feel of the site Visits/Sessions, Page Views and Unique Visitors Quantitative datas Users' Profile Información que el sitio brinda a nivel cuali – cuantitativo. Format The characteristics of such are evaluated. Media Buying After this process we buy media. According to the objectives and the budget, the type of purchase will be evaluated:     • CPM     • Cost by acquisition     • Sponsor     • Cost by click Tracking From the first day the campaign is being monitored for performance and conversion efficiency. Campaign reports are designed upon desirable goals and its regularity is set according to the lenght of the campaign.